Digitalization is among the key elements that lead to a company’s growth. It really is more than the removing of old fashioned paper and applying computers to log info – it is about making a new means of doing business that focuses on customer satisfaction, internal conversation, and the move of information. It is regarding being more efficient, gaining presence over business spend and making decisions with exact numbers, and also connecting your complete team into a common mission that drives worldwide growth.

It is a dynamic process that improvements the ways companies create and capture benefit in the marketplace. It can possibly accelerate the obsolescence of your firm’s current business model (BM). As digitalization has the probability of influence a company’s competitive location, firms has to be constantly conscious of digitalization’s effect on their BMs and the surrounding business environment.

To explore the result of digitalization on a firm’s BM, qualitative empirical info were collected from doze interviewees doing work in two unique industries, motor vehicle and press. Due to the fact that both industries are seen as a different organization models, this kind of research style allowed for an in-depth comparison of how digitalization impacts the building blocks of the firm’s BM.

The selection interviews revealed that in the media industry, the impact of digitalization was felt many clearly with regards to value creation and value capture aspects. This was for the most part due to the fact that the videos industry locations strong emphasis on the customer digitalization of a business channel, thus causing digitalization to have an early on impact on the company’s BM.